Awards case studies. Brand purpose. Brand safety. Brand strategy. Business of media. Creative Works. Diversity and inclusion. Future of TV. Influencer marketing. Media planning and buying. Mental health. Mergers and acquisitions. Move back into your mum's house,'" said Tempah in an interview with the BBC.
He decided to catch up with old friends instead, which was maybe a good thing, as she still makes Tempah wash her plates when he visits. He's an animal lover. Like any well-respecting rapper with a few platinum plaques to his name, Tempah is an animal fanatic. He owns a bulldog, the most British of four-legged staples, and is walking buddies with celebrity magician Dynamo.
History takes hard work. For years, Oburota and his young protegee lived hand-to-mouth, their profits swallowed by the expenditure required to become a successful musician: travelling to shows, shooting music videos, recording in the studio. None of this stuff is cheap. The company was formed early, for tax reasons as much as anything: Oburota and his then-business partner registered DL Records in After the pair went their separate ways, another name was required — and the acronym offered fertile inspiration.
She did all the books! I've always had lots of people — contract workers you could say. November brought a spectacular payoff. Pass Out entered the charts at number one, spent seven consecutive weeks in the top ten, ultimately went platinum, and picked up British Single of the Year at the Brits and Best Contemporary Song at the Ivor Novellos both in All the years, all the struggle, all the driving, all the doubt, all the belief: it all amounted to one thing, a number one, and that type of number one — with such a big record, a culturally defining record.
It couldn't have been greater. The champagne popped, the celebrations ran wild — and then they went back to work. Once you set a certain standard, you have to do it again, you don't want to go out like a one-hit wonder.
You can't even rejoice for too long. He stood out further still by staying behind for hours after every show, signing autographs and having photos taken with his fans. Then one night I went to Odeon and some big guy runs out to talk to me and it was him.
He had his own house and car and so I was super impressed. He became my manager, bought me a phone and helped me set up my own label, now called Disturbing London. Undeterred, he decided he could make a living from management, and so found out all he could about the profession from books and the internet.
When he eventually signed Tinie, he invested his student loan in his career — he was studying a degree in sports science at the University of Greenwich at the time — and made more money by buying old cars, doing them up and selling them on at a profit.
And what Tinie may not have realised back then is that Dumi was using a bit of creative license of his own. Rather than just turn up, Tinie and Dumi made their own luck one final time: the rapper had been keeping a blog called Milk and Two Sugars — you can guess why — as well as his YouTube account. The field was packed when he performed but, crucially, emptied out almost immediately after his set ended.
After word spread, six different labels had serious discussions about signing him up but he turned them all down — finally signing a deal with EMI on October 7th, Why did he choose them? Because they were the ones prepared to travel down to his studio. Now you can cut out the middle man who is holding you back. Any smart, savvy business will sign them. I ask him how it all worked before the internet revolution, how someone like him would have got his break?
Mitch was a relative unknown when they met, with his biggest gigs being at local club nights or universities, being paid a relative pittance. One day, though, his cousin managed to get him a spot on a tour with N-Dubz, the short-lived Camden hip hop band, as a support act. Currently, Disturbing London has seven acts on its books and a number of success stories among them.
For example, former signee All About She, a trio of garage producers, scored a top 20 hit and have gone on to collaborate with Calvin Harris, while year-old singer songwriter Sasha Keable has recorded with Katy B. Careful not to name names, he presented me instead with an analogy based on his experiences. It goes to number one.
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